A KRW 101.6 billion bid where price is worth 10%
Before you treat a public tender as a race to the lowest price. In a 90:10 technical-to-price evaluation, five things to work out before you cut.
Case Study
Why Salesforce changed AI agent pricing three times in two years
From $2 per conversation to actions, resolutions and credits bundled into seats. How the unit of charge was redrawn, and four questions to check your own.
Case Study
When you raise prices, what do you change alongside?
Netflix built a cheaper tier before raising prices; Coupang bundled more benefits, then split into tiers two years later. What to put next to a price increase.
Pricing Models
Keep your pricing model, or change it?
Six pricing models spreading in 2026 — subscription, usage, outcome, agent-based — and the three tests that tell you which one fits.
AI Pricing
What changes about pricing in the AI era
Token-based, outcome-based, agent-based. The new pricing patterns for AI products and the traps hidden inside them.
Value-Based
Why pricing should be value-based
Cost-plus tells you the price at which you will not lose money. It does not tell you the price you ought to earn.
Strategy
Subscription or usage-based: how to choose
The real difference between the two models and how it plays out by business stage. Five axes to decide on.
